Presenter, Alexis Conran, goes on a journey to discover top 10 things he believes we need to know about Loyalty Cards and if they’re worth it. From the savings, to how our data is used. We specifically look at the matters that concern the public the most such as if the savings are genuine, whether our personal data is sold and if we really know what we are signing up to when we get a loyalty card. In recent times the landscape of loyalty cards has changed with the introduction of ‘member only’ prices. Tesco’s claim you can save up to £351 a year and Sainsbury’s £190. But is it too good to be true? What is in it for the supermarkets? And how can we really save money? Make sure you watch to find out our top 10 tips about Loyalty Cards and how they may be changing your life for the better and worse.